Every Hatchimal™ is unique and hatching times will vary.
Remember that your Hatchimal™ can't hatch without your help! If you put the egg down on the table your Hatchimal™ can't tell if you're there and will stop hatching.
While your Hatchimal™ is hatching make sure you are holding the egg and rubbing it to encourage your Hatchimal™ to come out. You can even help it by picking away small pieces of shell.
When your Hatchimal™ has pecked most of the way, (or even sooner if you're excited) help your Hatchimal™ by taking the top off of the egg.
For more tips on hatching watch this video: